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What is My Body Network?
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DOCTOR AND PATIENTS…CONNECTING AND COLLABORATING IN REAL TIME
My Body Network is a website platform that helps generate New Patients through an efficient inter-office referral system. MBN facilitates the sharing of patient success stories, relevant news and information, and provides the opportunity for health professionals to align themselves with one another and offer a higher level of service to their patients.
Why is this important for Doctors?
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Increased referrals: Successful practices and businesses have always thrived on referrals in good times and bad. This includes referrals from patients/customers as well as other doctors and related health experts in their communities. Word-of-mouth has always been the most powerful type of positive exposure. MBN propagates this long proven marketing strategy.
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Attracting New Patients…the "right" patients: With My Body Network, people with certain health conditions or concerns can share their stories with each other. Patients empower themselves by participating with “patients like me” in an online community. MBN provides this website platform for your current patient base and encourages them to post their “wow” experiences. These success stories will hopefully attract new patients who are searching for similar services you can provide them. More importantly, these new patients are educated on you, your office, and the particular treatment they are seeking.
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Promotion from your current patient pool: There is no question that the internet will have the greatest impact on the future of marketing in the health field. The most notable impact will be what “real patients” have to say about their experience in social media networks. My Body Network allows patients to share their own success stories easily, and anonymously if they prefer. The ability that people have to actually connect with others in real time and express their point of view has become the way most people find doctors today. MBN facilitates this exchange of information and provides a platform for your patients to positively promote your practice.
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Validation of your credentials: Unfortunately, the extent of most marketing and advertising is based on how large of a budget a practice may have, not how good or qualified the doctor is. With the My Body Network platform and the opportunity for patients to discuss their healthcare experiences, the doctor’s credentials and high level of service is now validated by actual patients. People trust others who are undergoing the same types of treatment. Your own patients will become ambassadors for you and your office.
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